"Despite recent advances in cross-screen targeting and attribution, many faulty beliefs about mobile marketing still persist."
"As the mobile industry grows, marketing and advertising budgets are also increasing year-over-year……However, it is important to take a strategic approach to your mobile advertising initiatives."
"Content must be a two-way street. Marketing must start with relevancy as its first and last goals."
"Marketers are spending more and more on mobile advertising with no signs of slowing down. Unfortunately, some of that money isn’t being well spent."
"If companies want to reach their target group in today’s world, they have to consider mobile marketing, as that is where users are spending their time."
"Marketing evolution presents how the best marketers are using mobile as a catalyst to make all of marketing real-time & hyper-local"